Friday, December 9, 2011

ENT640 Executive Summary of the Business Plan Overview

What should be included in your executive summary?

The executive summary is the most critical piece of your business plan. It is the first part that someone will read so it sets the tone for the reader. The key to a strong executive summary is to keep it concise. The section should include the product or service you are producing, market analysis, overview of your management team, your strategies, current competition, funds needed and summary of past operations and future projections. This sounds like the plan itself. The intent is to give concise information that catches the interest of the reader.

Again the best way to write an executive summary is after you have completed your plan. This allows you to include the key points that need to be included. The summary should flow do not just make a list. This is your resume for your company so you want it stand out.

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